High-end checkers

High-end checkers can be a way of saying "advanced chess" or "big chess," which is an advanced variation of the game of Chinese chess, a classic Chinese board game. Chess is a complex strategy game, usually played between two people on a board with pieces representing traditional military types.
In the case of high-end checkers there is a brand or product meaning, which can be related to the structure and materials of the board, high-grade pieces, and sophisticated design.